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Key Takeaways 54% of U.S. adults say they drink alcohol. That is a record low in Gallup's trend going back to 1939, and the second straight year at that level (Gallup, Aug. 2026). Health concerns are the main reason. 51% of Americans now say even one or two drinks a day is bad for your health, up from 27% in 2001 (Gallup, 2026). Guests still go out; they order differently. In CGA by NIQ's Q3 2025 research, 37% of guests said they spend more per visit than a year earlier and 1